As part of fall launch of Old Dominion University’s Forward Focused branding, we created an integrated awareness campaign across Hampton Roads, Richmond, and Northern Virginia, running September through December 2025, targeting prospective students, parents of traditional-aged students, alumni and the community at large. The creative messaging focused on opportunity as an R1 research university and ODU’s location in coastal Virginia, while the plan paired out-of-home across digital billboards in Hampton Roads and Richmond with digital media on Meta, YouTube, LinkedIn, and non-branded paid search, and each audience was routed to a dedicated landing experience. Additional placement in Norfolk International Airport and Richmond International Airport extended brand awareness to hundreds of thousands of travelers.

The campaign delivered a combined 41.6 million impressions across all channels, and this performance supported a Spring 2026 campaign extension.