The Ad Agency For Smart Casino Brands
Red Square Gaming embarked on an aggressive self-promotion campaign to brand itself as “The Ad Agency for Smart Casino Brands.” The campaign consisted of traditional and digital tactics aimed at casino marketing directors and C-level administrators. The website showcases the work, services and insights into the gaming industry, while a year-long print campaign in Global Gaming Business magazine highlights the services Red Square Gaming offers. Branded merchandise such as t-shirts, playing cards and notebooks, was mailed to the target, while digital ad placement encouraged the target to sign up for the agency's insights newsletter or linked back to the website.
Website
Print Ads
Decks of Custom Playing Cards
All illustrations were custom, including the Joker who was modeled after the company founder.
Package Design
T-Shirts
Letterpress business cards are the size of playing cards.
Foam fingers were modeled after the king illustration and given away at the Global Gaming Expo.
Digital Display Ads: Search Retargeting, Site Retargeting and Call-to-Action
Facebook and Twitter Ads
Campaign was produced by Red Square Gaming. My role was VP of Marketing.