This video served as a placeholder between sunsetting “We Are South” and launching “Ready. South. Go.” The goal was brand awareness — a :30 spot to run on ESPN during football games and on social media to keep South in front of prospective students and promote applications. “I Found My Place” (music and script) was an obvious lead-in to scenes that depict student life and show off our beautiful location on the Gulf Coast. The video was produced in-house by our incredibly talented team, and this link includes both the edited commercial and behind the scenes.